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The Power of a Strong COO
What are you waiting for? Most companies don’t realize they need a COO until they really need one. By then, they’re usually drowning in operational debt. The founder is stretched thin. Teams are misaligned. Growth has plateaued. This is where…
Ambidextrous Thinkers
CEOs: If you want to innovate faster, don’t be afraid to hire a fractional executive who’s never worked in your industry. After years of placing fractional executives, we’ve noticed that the most transformative business solutions often come from leaders who…
Growth At All Costs Or Balanced Growth?
You wouldn’t try to make a two-year-old become a 12-year-old overnight. So, why would you do the same to your business? When I think about business growth, I often refer to the maturity framework- a methodology I’ve introduced at companies…
Why Fractional Executives At Cresso Feel Right At Home
I get a lot of calls from solo fractional professionals who share the same two pain points with me: At Cresso Collective, we solve both of these commonly-cited pain points with our unique model: In other words, we give fractional…
Women Becoming Investors
Many women don’t become investors because they’re stuck in a scarcity mindset. In spite of their financial acumen and qualifications, they feel like they can’t take that risk. I know because I’ve been there. When Hayfa Aboukier, with Range Ventures,…
The Right And Wrong Question To Ask
The wrong question: How many hours did my fractional executive work last week? The right question: What impact and value did my fractional executive deliver last week? The hourly billing model has been the bread and butter of the fractional…
The Word of 2025 Is… Fractional
It’s only May, but from what I’m hearing from experts, I already know what the word of the year for 2025 should be. Fractional. We’ve already seen a surge of professionals seeking fractional opportunities and organizations seeking fractional talent –…
What Does A Day In the Life Of A Fractional Executive Look Like?
This is a question I’m hearing again and again in the conversations I’m having as I grow Cresso Collective. Some people are experienced in fractional work, while others are just exploring it, but everyone wants to know: What’s the day-to-day…
What’s Worse: A Great Idea Executed Poorly Or A Bad Idea Flawlessly Executed Well?
This is a question that has been asked in various ways by clients, and in my experience, they both are important, but strong execution matters more. Why? Because businesses often have solid strategies, but poor execution leads to wasted effort…
The Crucial Role Of A COO: Breaking Down Silos For Business Success
Without a strong COO, your business risks becoming a collection of disconnected silos – ultimately leading to stagnation and inefficiency. Many business leaders recognize the warning signs: sluggish revenue growth, shrinking margins, and high employee turnover. But these are just…
The DONT’s When Starting A New Job Or Working With A New Client
Starting a new job after 17 years felt like my first day of school all over again. I hadn’t been the new kid for a long time; it felt both exhilarating and a little unnerving. While this can be a…
Ignoring Your Intuition?
Ignore your intuition to your own detriment – take it from me. Over time, I’ve found that if I listen to my intuition at full volume – and trust in its clarity – it has the power to steer me…