Women Becoming Investors

Many women don’t become investors because they’re stuck in a scarcity mindset.

In spite of their financial acumen and qualifications, they feel like they can’t take that risk.

I know because I’ve been there.

When Hayfa Aboukier, with Range Ventures, first approached me about becoming an LP, I hesitated. I wondered if I didn’t belong in an investment space. 

But as I thought about it more, I realized that I absolutely did!

First of all, I was more than qualified. And second of all, if I didn’t take the chance to enter the investment space, I would be forfeiting an opportunity to tilt the startup ecosystem in the direction of female founders – a cause dear to my heart.

So I let go of the scarcity mindset telling me to minimize my risk-taking, and I accepted Hayfa’s offer.

Now, I’m an LP at a handful of venture firms and an angel investor in multiple companies.

I’d love to see more women let go of the self-doubt that keeps them out of investing, and look instead to the strengths I often see – exceptional due diligence skills and a level-headed approach to financial decision-making, for example – that make for great investors.

Investing often feels like a “secret club,” but it’s not. It’s more accessible than we might think – and it’s a place where women can and should excel. 

I hope that my own example can light the way for more women to join.

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Bethany Parker

Bethany Parker is the Founder & CEO of Cresso Collective and a seasoned fractional COO. She has led organizations as CXO, COO, and CEO at AVL Growth Partners, Xero, and SquareTwo Financial, and today invests in innovation as a Limited Partner and angel investor. Bethany is known for her expertise in operational strategy, scaling companies, and guiding high-growth teams, with a passion for human-centered leadership and lasting impact.