About Us

Built to help businesses thrive. Together.

Founded in 2024, Cresso Collective was born from a simple belief: ambitious companies deserve strategic partners who match their vision with precision.

The name Cresso comes from the Latin “to thrive.” It reflects our mission to help businesses not just grow, but thrive collectively.

We bring together deep operational expertise and forward-thinking strategy to unlock potential, drive sustainable growth, and tackle complexity with clarity. Whether you’re scaling fast, navigating change, or optimizing for what’s next, Cresso Collective is your catalyst for long-term success.

Let's thrive.
Together.

Our Core Values

At Cresso Collective, our values are more than principles — they’re how we work, who we partner with, and the impact we create. They guide every decision and ensure we build thriving companies rooted in trust, respect, and lasting impact.

Commit to Growth

We are relentless about progress — for ourselves, our clients, and the organizations we serve. Growth isn’t just about scale; it’s about resilience, adaptability, and unlocking what’s possible.

Continuous Curiosity

We don’t assume — we ask, we listen, we dig deeper. Curiosity fuels insight, innovation, and the ability to pivot with purpose.

The Power of We

We thrive together. Collaboration, partnership, and shared accountability make us stronger and drive better outcomes than any one person could achieve alone.

Mutual Respect

Respect goes beyond politeness. It’s about valuing perspectives, honoring contributions, and fostering trust so people can do their best work.

Lasting Impact

We’re not here for quick wins. We create meaningful change that continues to shape thriving companies long after we’ve stepped out of the room.

No Asshole Rule

Culture matters. We work with people who lift others up, not tear them down. That’s how great organizations — and great outcomes — are built.

The Cresso Collective Team

We’re a team of builders, challengers, and partners who believe thriving companies are created through curiosity, collaboration, and trust. Together, we bring the right expertise at the right time — and we’re unapologetically focused on making a lasting impact.

Bethany Parker

Founder

Bethany Parker is the Founder of Cresso Collective. Before launching Cresso, she held executive roles, including CEO, COO, and CXO, at AVL Growth Partners, Xero, and SquareTwo Financial. Today, she serves as the CEO for Stephens Landscaping Professionals. Bethany is a Limited Partner at Range Ventures and Denver Ventures, as well as an angel investor with several companies.

She brings deep expertise in operational strategy, team building, and transformative growth initiatives.

Scales companies with leadership and operational excellence

Trusted advisor to founders, investors, and high-growth teams

Angel investor and LP driving innovation in the startup ecosystem

Expert at building resilient organizations that thrive in change

Bethany is passionate about empowering organizations to thrive, fostering strong relationships, and championing innovative, human-centered leadership.

Prag Shah

Fractional COO/CXO

Prag Shah is a seasoned executive with over 25 years of leadership experience across consumer and B2B sectors. He has held pivotal roles such as Global Head of Customer Experience & Innovation at Princess Cruises and Group Vice President at Vail Resorts.

He has also served as Global President at Rosetta Stone and CEO & COO at Zubie. His expertise spans digital transformation, revenue growth, and operational excellence.

25+ years leading global transformation in consumer and B2B

Proven track record in driving revenue growth and operational excellence

Recognized for innovation in customer experience and business strategy

Former executive at Princess Cruises, Vail Resorts, and Rosetta Stone

Prag is passionate about global travel, photography, and sustainability.

Michelle Nadeau

Fractional CPMO

Michelle brings 15+ years of ops and program transformation leadership experience, including roles at GE, Sevita Health, and multiple PE- and VC-backed companies as a trusted partner to C-suite, founders, investors, and teams. She drives value creation across portfolios, provides strategic execution, and thought leadership. She leads cross-functional initiatives, strengthens operating models, and delivers measurable impact through disciplined execution, clear prioritization, and communication.

Brings stability and successful outcomes to high-growth companies

Develops Project Management Offices and operational excellence that creates transparency, accountability, and strategic focus

Proven success transforming failing initiatives into high-performing programs

Leveraging AI creates and streamlines reporting cadence, governance, and KPI frameworks

Michelle is passionate about helping people and organizations thrive by defining and executing on an aligned vision across people, processes, and technology.

Built to Thrive

At Cresso Collective, we don’t just consult.

We embed, align, and accelerate. We’re here to help you move smarter, execute better, and thrive with confidence.