CEOs: If you want to innovate faster, don’t be afraid to hire a fractional executive who’s never worked in your industry. 

After years of placing fractional executives, we’ve noticed that the most transformative business solutions often come from leaders who might be considered industry outsiders.

We call these rare executives “ambidextrous thinkers” – professionals who can spot patterns across seemingly unrelated industries and rapidly translate them into action for your business.

Here’s why they’re invaluable: Single-industry experts excel at conventional solutions. But ambidextrous thinkers ask: “What if we borrowed from that other playbook instead?”

We specifically seek fractional executives with this ambidextrous mindset because of how flexibly they can apply learnings across different business contexts and create unique solutions to complicated challenges. 

The best solutions rarely emerge from doing what your industry has always done. They come from the courage to implement what’s working elsewhere before your competitors catch on.

Excellence doesn’t stay in lanes. Neither should your strategic thinking.

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Bethany Parker

Bethany Parker is the Founder & CEO of Cresso Collective and a seasoned fractional COO. She has led organizations as CXO, COO, and CEO at AVL Growth Partners, Xero, and SquareTwo Financial, and today invests in innovation as a Limited Partner and angel investor. Bethany is known for her expertise in operational strategy, scaling companies, and guiding high-growth teams, with a passion for human-centered leadership and lasting impact.