The Right And Wrong Question To Ask

The wrong question: How many hours did my fractional executive work last week?

The right question: What impact and value did my fractional executive deliver last week?

The hourly billing model has been the bread and butter of the fractional world for many years… and yet, hourly billing is, at its core, a constraint. 

It forces organizations to hold their fractional teams at arm’s length, instead of bringing them in as true partners who can drive results.

Cresso Collective has gone in a different (and in our opinion, better) direction.

Instead of measuring our time spent with our clients, we measure our impact and value. Practically, this model helps our clients feel totally comfortable leveraging us to the fullest to help with their challenges. 

For example, our clients don’t hesitate to pick up the phone to call us, because they know they won’t have to stress about incurring additional costs with each conversation or interaction. They’re not adding to their hourly bill; they’re exploring ideas and solutions that will drive value.

Plus, with this open, collaborative approach to fractional work, we can truly embed ourselves within clients’ teams – attending strategic planning meetings, leadership gatherings, and even company events – to really soak up the organizational knowledge we need to achieve meaningful outcomes.

In fractional work, impact wins every time, and it doesn’t come from an hourly billing model. 

It comes from truly partnering with clients to help them achieve the results they want to see.