Why Fractional Executives At Cresso Feel Right At Home

I get a lot of calls from solo fractional professionals who share the same two pain points with me:

  • “I’m not great at/don’t like finding new business.”
  • “I feel isolated, and I miss being on a team.”

At Cresso Collective, we solve both of these commonly-cited pain points with our unique model:

  • We work together as a collective to seek business.
  • We create a professional “home” for fractional executives to come back to for knowledge-sharing and camaraderie.

In other words, we give fractional executives the best of both worlds: the autonomy and flexibility of a solo effort AND the professional support of a team.

Plus, we extend the connection piece beyond just Cresso Collective peers and into our client work. Far from transactional service providers, we’re extensions of our clients’ teams – participants in strategic planning meetings, weekly leadership meetings, and attending company social events and holiday gatherings. 

We want to be a community where fractional executives can enjoy peer support, professional development, and all the benefits of integrating with client organizations.

You’d be hard-pressed to feel isolated here. It’s why we call ourselves a “collective.”

And it’s why our executives feel right at home.

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Bethany Parker

Bethany Parker is the Founder & CEO of Cresso Collective and a seasoned fractional COO. She has led organizations as CXO, COO, and CEO at AVL Growth Partners, Xero, and SquareTwo Financial, and today invests in innovation as a Limited Partner and angel investor. Bethany is known for her expertise in operational strategy, scaling companies, and guiding high-growth teams, with a passion for human-centered leadership and lasting impact.